Oz Weaver | Just For Laughs Toronto Street Festival

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Just For Laughs Toronto Street Festival

Just For Laughs Toronto Street Festival

For the 2022 JFLTO festival, I architected a major multi-year strategic growth path for the festival. Achieved 90% overall growth for the festival for its first post-pandemic return, bringing 86% more patron entries, diversification and growth of programming, artists and offerings, and millions in new revenue. I also helmed the creation of the Street Festival, a brand new million-dollar public outdoor festival which brought together an unprecedented group of municipal, cultural, business and community stakeholders, and saw over 66,000 patron entries in its first year.

Venue: Front Street from Yonge to Church & Berczy park
Year: 2022
Producer: Oz Weaver
Project Manager: Reuben Coward
Production Team: InFrame Designs
Site Team: Level Productions